Union Assurance clinches 2026 Celent Model Insurer Award
Union Assurance PLC secured the 2026 Celent Model Insurer Award for Customer Experience Transformation, a distinction announced by the outlet on July 10.
Award highlights digital overhaul
The Celent Model Insurer Awards honor insurers that show measurable impact through technology. The Connected Life Initiative, delivered via the Union Assurance Clicklife super app, earned the honor for reshaping the life‑insurance customer journey from policy discovery to claims handling.
According to the award documentation, the initiative has driven more than 100,000 app downloads. Underwriting now proceeds straight‑through in 69 % of cases, and mobile claims are filed in under two minutes without paperwork. The program also reports an 80 % cut in the effort required to process claims.
InsureMO, the platform provider, supplied a middleware solution described as AI‑ready with “rich atomic APIs.” The technology links core insurance systems with digital channels, allowing the insurer to add new features quickly while keeping operations flexible.
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Executive remarks
Woody Mo, CEO of insureMO, said, “Congratulations to the entire Union Assurance team on this remarkable achievement. Winning a Celent Model Insurer Award reflects UA’s bold vision and relentless focus on customer‑centric innovation.” He added that the platform “has played a role in enabling this transformation” and that open, AI‑readable infrastructure helps insurers “innovate faster, collaborate across ecosystems, and deliver exceptional digital experiences in the AI age.”
Harsha Senanayake, Chief Information Officer of Union Assurance, explained the company’s strategy: “Our vision has always been to simplify and enrich the life insurance experience through technology. The Connected Life Initiative creates a seamless, connected ecosystem that empowers customers throughout their journey while enabling faster, smarter, and more transparent services.” He noted that partnerships with technology firms “have enabled us to rapidly integrate new capabilities, connect our digital ecosystem with our core insurance platform, and accelerate innovation while maintaining the flexibility needed to meet evolving customer expectations.”
The case study cited by Celent points to a continuous relationship model, where AI‑enabled wellness services, digital medical data exchange, automated underwriting, and real‑time claims tracking replace isolated policy interactions. This shift reflects a broader industry move toward open, ecosystem‑centric architectures.
Earlier digital pushes in the Asian insurance market showed that firms adopting open APIs saw similar gains in underwriting speed and claim efficiency. While the numbers differ, the pattern of rapid adoption followed by measurable cost reductions suggests a replicable formula for insurers aiming to modernize.
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Industry observers see the award as evidence that open, AI‑ready platforms are becoming a baseline rather than a differentiator. As insurers across the region upgrade legacy systems, collaborations like the one between the insurer and insureMO set new performance standards.
Mobile‑first experiences are increasingly important. The Clicklife app’s quick claim filing and high adoption rate illustrate how consumer expectations for instant service are reshaping product design.
Details on the platform are available on the provider’s website.
