Luxury brand showcases science driven approach

Some 300 global opinion leaders attended the summit.

The History of Whoo, a luxury brand, highlighted its science-driven approach at a recent global luxury industry summit. The event, jointly hosted by the U.K.’s Financial Times and Japan’s Nikkei, brought together key decision-makers from the industry.

Some 300 global opinion leaders attended, including CEOs of leading luxury companies such as Dior, Saint Laurent, and Zegna. At this year’s summit, LG Household & Health Care reinforced its standing as a “Science-Driven” luxury brand.

Yang Geun-hye, head of the Luxury Beauty Division, and Kang Nae-gyu, chief technology officer and head of the Research Institute, presented The History of Whoo’s differentiated mission in a solo discussion session. They introduced a successful case that combines Korean heritage with advanced dermatological science research achievements.

The company’s research and development capabilities support sustainable competitiveness. LG Household & Health Care’s distinctive infrastructure, built up over about 80 years since the launch of Lucky Cream in 1947, forms the foundation for completing The History of Whoo’s storytelling. The brand aims to lead the longevity science paradigm, in line with the “Longevity” trend.

This technology is applied to major products, such as The History of Whoo Bichup NAD Power Ampoule.

Also, the ultra-premium Hwanyu line, which was selected as an official VIP gift at last year’s Asia-Pacific Economic Cooperation summit, was displayed at the venue. Special gifts were also provided to summit attendees, allowing them to experience The History of Whoo’s brand value firsthand. A brand official for The History of Whoo said the company saw significance in introducing the brand heritage, which comprehensively embodies Korea’s unique royal court culture, on the global luxury stage.