New Handbook Helps Namibian Businesses Go Global
Officials in Namibia launched the first edition of the Exporters’ Guide to help local businesses enter global markets. The 74-page handbook, released by the Namibia Investment Promotion and Development Board (NIPDB) with support from the Ministry of International Relations and Trade, targets micro, small and medium enterprises (MSMEs) and first-time exporters seeking to expand beyond domestic borders.
Tools for regional trade agreements
Speaking at the event, Ms. Ndiitah Nghipondoka-Robiati highlighted that market access secured through trade agreements like the AfCFTA, SACU, and AGOA requires practical support. She noted that negotiated access alone does not guarantee commercial transactions. To convert these agreements into actual trade, businesses need trade intelligence and clear operational guidance, which the Guide aims to provide.
The document takes users through the full export journey, from export readiness assessments and trader registration to digital exporting and e-commerce. It covers logistics, customs clearance, and key markets, while also addressing export finance, risk management, and sustainability. Appendices include a readiness checklist and contact details for embassies that assist exporters.
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Accessing the handbook and support
The Acting Chief Executive of NIPDB, Julia Muetudhana, emphasized that the value of the Guide depends on how businesses use it. She described the publication as an instrument for action to encourage more firms to explore international markets and build a resilient economy. NIPDB offers additional support through the High Potential Pool and Business Advisory Services.
From L to R: 1. Catherine Shipushu, Acting Executive: Competitiveness and Branding, NIPDB; Ndiita Nghipondoka-Robiati, Executive Director: Ministry of International Relations and Trade; and Julia Muetudhana, Acting Chief Executive, NIPDB.
